Topic:

Email Marketing Campaigns

Most Important Priority:
Avoiding 2 days of system downtime

How should we integrate Mailchimp with your existing systems?

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1
Recommended Option:
Maintain Separate Systems (Current)

Make no changes yet until finance and legal department determines how we should handle GDPR regulations in new business units' SOP drafts

Time-to-Implement and Time-to-Value
Systems / Processes Affected
Upfront and Future Costs
Growth Triggers
2
Recommended Option:
Hybrid Approach

Mix of automated and manual processes. Limited benefit now for a quick win and will require some upfront cost now and required rework later.

Time-to-Implement and Time-to-Value
Systems / Processes Affected
Upfront and Future Costs
Growth Triggers
3
Recommended Option:
Automated Integration

Full API integration with automated workflows. Will require changes to existing processes and downtime.

Time-to-Implement and Time-to-Value
Systems / Processes Affected
Upfront and Future Costs
Growth Triggers
4
Recommended Option:
Manual Integration

Quick setup for a quick win with manual data entry processes. Not scalable.

Time-to-Implement and Time-to-Value
Systems / Processes Affected
Upfront and Future Costs
Growth Triggers