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Google Analytics 4 (GA4) is the latest version of Google's analytics platform, designed to provide more advanced tracking and insights into user interactions across websites and apps. It offers event-based data collection, enhanced cross-device tracking, and improved privacy controls to align with evolving data privacy regulations. GA4 emphasizes predictive insights, flexible reporting, and integration with Google's machine learning models to enhance marketing decision-making.

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Google Analytics 4 (GA4) is the latest version of Google's analytics platform, designed to provide more advanced tracking and insights into user interactions across websites and apps. It offers event-based data collection, enhanced cross-device tracking, and improved privacy controls to align with evolving data privacy regulations. GA4 emphasizes predictive insights, flexible reporting, and integration with Google's machine learning models to enhance marketing decision-making.

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