Discover sales automation best practices to boost revenue, streamline workflows, and empower winning sales teams with prov...
Let's face it – your sales team didn't sign up to spend their days drowning in spreadsheets and manual data entry. Yet here we are, with salespeople spending a whopping 70% of their time on non-selling activities instead of doing what they do best: connecting with prospects and closing deals.
I'm Ryan T. Murphy, founder of UpfrontOps, and I've seen how implementing sales automation best practices can transform this frustrating reality. Over the past 12 years, I've helped 32 companies reclaim that lost time, shortening sales cycles by up to 28% and dramatically boosting conversion rates through intelligent workflows.
The productivity gap is real – and it's costing you. While over 30% of sales tasks could be automated today, only 26% of sales teams have implemented automation for even a single business process. Meanwhile, modern buyers expect instant responses, personalized interactions, and seamless experiences across all touchpoints. Without effective automation, your team is likely struggling to keep pace while buried in administrative busywork.
The good news? With the right approach to sales automation best practices, you can close this gap quickly and efficiently – often with on-demand support that doesn't require massive infrastructure changes.
The most successful sales teams follow these foundational sales automation best practices:
Map your sales workflow before automating anything. This crucial first step prevents you from simply digitizing existing inefficiencies. Our fractional sales ops experts can help you identify the right processes to automate through on-demand workflow mapping sessions.
Start with high-impact, repetitive tasks like data entry, meeting scheduling, and follow-ups. These quick wins build momentum and show immediate ROI. Our email automation microservice can set this up in days, not months.
Balance automation with personalization. The 30-50% rule works well here – keep emails about 30-50% customized to maintain that human touch while still gaining efficiency. Automation should improve relationships, not replace them.
Ensure seamless CRM integration for a single source of truth. Your automation is only as good as your data foundation. Our CRM management services can clean your data and establish the integrations needed for success.
Implement clear KPIs to measure automation success. Without measurement, you can't improve. Track metrics like time saved, conversion rates, and pipeline velocity to prove ROI.
Provide comprehensive training and appoint "automation champions" on your team. Change management matters – our on-demand training sessions can quickly bring your team up to speed.
Regularly audit and optimize your automated workflows. What worked six months ago might need refinement today. Our quarterly automation health check service can keep your systems running at peak efficiency.
The beauty of modern sales automation is that you don't need to overhaul your entire tech stack at once. Our on-demand microservices approach lets you implement targeted automation exactly where you need it most – whether that's streamlining your lead nurturing process or optimizing your pipeline management.
Related content about sales automation best practices:- effective sales enablement- lead generation strategies- sales funnel optimization
Sales automation is the use of technology to streamline and automate repetitive, time-consuming sales tasks and workflows. It's not just about fancy software—it's about freeing your sales team from the administrative quicksand that drags down productivity. When implemented properly, automation handles everything from data entry to follow-up emails, allowing your people to focus on what actually pays the bills: building relationships and closing deals.
Here's the sobering reality: your sales team is likely drowning in busywork. Recent studies show that salespeople spend only about 30% of their time actually selling. The other 70%? Lost to administrative tasks, manual data entry, and other non-revenue-generating activities. This productivity gap isn't just frustrating—it's actively costing you money.
As industry expert Shane Mahi puts it: "Sales automation is a gift to B2B sales managers and their teams. The direct dials in the UK and Europe are phenomenal. The SDRs no longer have to spend hours sourcing the data manually."
The numbers tell a compelling story. With efficient automation, each sales rep can reclaim at least an hour daily—that's over 250 hours annually that can be redirected to high-value selling activities. Cognism users have collectively saved more than 42 years of time by automating everyday sales tasks. That's not just an efficiency boost; it's a legitimate competitive advantage in today's market.
The C-suite is definitely paying attention. About 71% of executives believe sales productivity is essential for growth. And with Gartner predicting that by 2028, 60% of B2B seller work will be executed through conversational interfaces powered by generative AI (up from less than 5% in 2023), the future of sales is clearly automated.
At Upfront Operations, we've seen how on-demand sales automation services can transform teams of all sizes—whether it's setting up automated email sequences for solopreneurs or implementing complex multi-step approval workflows for enterprise sales teams.
While often mentioned together, sales automation, CRM, and marketing automation each play distinct but complementary roles in your revenue ecosystem:
CRM (Customer Relationship Management) systems serve as your customer data headquarters. They're the central repository for contact information, interaction history, and deal tracking. Think of your CRM as the foundation—the single source of truth that everyone in your organization relies on.
Marketing Automation focuses primarily on top-of-funnel activities. It's designed to attract and nurture prospects through email campaigns, social media management, and lead scoring until they're ready for a conversation with sales.
Sales Automation specifically streamlines the activities your sales team performs daily. While it integrates with your CRM, its primary focus is optimizing the sales process itself—from lead qualification to proposal generation, deal closure and beyond.
As one sales operations leader colorfully put it: "CRM tells you what happened. Marketing automation tells you what might happen. Sales automation makes things happen."
The overlap typically occurs during lead handoff, where marketing passes qualified prospects to sales. A well-integrated system ensures this transition happens seamlessly, with no data loss or disruption to the customer experience. Our on-demand CRM optimization service specifically addresses these handoff points to eliminate the "leads are terrible" complaints that plague so many organizations.
Sales automation best practices also play a crucial role in compliance. By standardizing processes and automatically logging activities, automation helps ensure adherence to regulatory requirements like GDPR, reducing risk while maintaining efficiency. For many of our clients, this compliance aspect alone justifies the investment in proper automation setup.
When you're ready to stop wasting your sales team's valuable time, our fractional sales operations experts can help you identify exactly which processes to automate first for maximum impact—without the lengthy commitments typical consulting firms require.
Not all sales tasks deliver equal value when automated. Some processes are automation gold mines that can transform your team's productivity overnight. Let's explore the sales activities that give you the biggest bang for your automation buck:
When a lead fills out your web form, wouldn't it be nice if their information magically appeared in your CRM, enriched with company details, social profiles, and other relevant data? That's exactly what lead capture and enrichment automation does. It eliminates tedious data entry and gives your reps comprehensive prospect information right from the start.
Once you have those leads, lead scoring and routing automation takes over, assigning values based on how well they match your ideal customer profile and how they've engaged with your content. The system then routes each lead to the perfect sales rep based on territory, expertise, or current workload—no more leads sitting unclaimed or going to the wrong person.
The follow-up game changes dramatically with email outreach and follow-up automation. Picture setting up personalized email sequences that automatically send the right message at the right time based on prospect actions. The numbers speak for themselves: after the first automated follow-up, sales email reply rates can jump from 49% to a whopping 220%.
"I used to spend hours each day logging calls and writing follow-up notes," a sales rep told me recently. With call logging and activity capture automation, those days are gone. Every call, email, and meeting gets automatically logged in your CRM, creating a complete activity record without lifting a finger.
For complex sales, quote generation and contract management automation is a game-changer. Templates with dynamic fields pull data directly from your CRM, then manage the approval process and e-signature collection. One of our clients cut their quote creation time from 30 minutes to just 3 minutes per quote—that's 90% time saved on a critical revenue activity.
Beyond the sale, order processing and invoicing automation keeps everything in sync with your inventory and accounting systems, while forecasting and analytics automation generates accurate predictions based on pipeline data and historical performance.
And let's not forget about existing customers. Renewal and upsell management automation triggers conversations at the perfect moment based on usage patterns, contract dates, and customer health scores—turning your existing customer base into a reliable growth engine.
| Task | Manual Process (Time) | Automated Process (Time) | Time Saved | Quality Impact |
|---|---|---|---|---|
| Lead Data Entry | 10 min/lead | 0 min | 100% | Higher accuracy, no typos |
| Meeting Scheduling | 15 min back-and-forth | 1 min (booking link) | 93% | Faster booking, fewer no-shows |
| Follow-up Emails | 7 min per email | 1 min to customize template | 85% | Consistent messaging, no forgotten follow-ups |
| Call Logging | 5 min per call | 0 min (automatic) | 100% | Complete call records, better analytics |
| Quote Generation | 30 min | 3 min | 90% | Standardized pricing, fewer errors |
| Activity Reporting | 2 hours weekly | 5 min (automated dashboard) | 96% | Real-time insights, data-driven decisions |
New to sales automation best practices? Start with these easy-to-implement changes that deliver immediate results:
Setting up email sequences for common scenarios like post-demo follow-ups or re-engaging cold prospects can transform your team's productivity overnight. Jim Wollenweber, one of our clients, shares: "I send auto-generated emails to the thousand domestic clients I do business with depending on inactivity for up to 60 days—all through a sales automation tool."
The back-and-forth email tennis match of scheduling meetings wastes precious selling time. With meeting scheduling automation tools that integrate directly with your CRM, prospects can book time with your reps based on real-time availability. "If someone books a demo, reps get an automatically scheduled meeting with all background info ready," notes a sales leader who uses our on-demand calendar integration service.
Nothing kills sales productivity like manual data entry. Activity capture automation ensures every customer interaction is logged without burdening your team. This creates a complete activity record that improves coaching, forecasting, and customer experience.
Real-time visibility is crucial for sales leadership. Pipeline reporting automation provides up-to-the-minute dashboards showing pipeline health, rep performance, and accurate forecasts without anyone having to build spreadsheets or run reports.
Leads that sit untouched are missed opportunities. SLA alerts automation notifies reps when leads haven't been contacted within your service level agreement timeframe, ensuring no potential deal falls through the cracks.
At Upfront Operations, our on-demand CRM setup service can implement these five automation quick wins within 48 hours. We've seen teams save up to 15 hours per rep per week with just these basic automations—time they can redirect to actual selling activities.
Once you've mastered the basics, it's time to tackle more sophisticated automation workflows:
Deals that need special approval can get stuck in administrative limbo for days. Approval chains automation creates multi-step approval processes for discounts, special terms, or non-standard contracts, with conditional routing based on amount, product, or customer type. One client reduced their discount approval time from three days to four hours using our workflow automation service.
Regional pricing complexity can be a nightmare for global sales teams. As one Salesforce customer shared, "We mapped out each region's unique discount criteria and built a Flow to apply the correct discount automatically. The sales team was absolutely thrilled to learn how much time they would save by not having to manually track this!"
Modern buyers expect to be reached through their preferred channels. Multi-channel cadences automation creates sophisticated outreach sequences that coordinate actions across email, phone, social media, and direct mail based on prospect engagement, ensuring no prospect falls through the cracks.
The handoff from sales to implementation is often where customer experience breaks down. Cross-department synchronization automation ensures smooth transitions between teams, with all relevant information flowing seamlessly from one stage to the next.
These complex workflows often deliver the highest ROI but require careful planning. Upfront Operations offers fractional sales operations experts who can design and implement these custom workflows as part of our premium on-demand sales automation services—giving you enterprise-level automation without the enterprise-level price tag or commitment.
Implementing sales automation best practices isn't just about adding technology to your sales process—it's about thoughtfully designing systems that make your team more human, not less. When done right, automation feels invisible, working behind the scenes to lift your customer experience while freeing your team to do what they do best.
As Bill Gates wisely noted, "Automation applied to an inefficient operation will magnify the inefficiency." This couldn't be more true in sales. Before you jump into tool selection, take time to clearly map out what success looks like for your team.
Start by pinpointing the KPIs that actually matter to your business. Are you trying to speed up lead response time? Shorten your sales cycle? Boost conversion rates? Free up more selling time? The goals you set now will guide every automation decision that follows.
Next, grab a whiteboard (virtual or physical) and map your entire sales journey from first touch to closed deal. Look for the spots where deals tend to stall, tasks that your team repeats endlessly, and error-prone manual processes that cause headaches.
"I've seen companies waste thousands on fancy automation tools only to digitize broken processes," shares Kyle Parrish. "When done well, sales automation shouldn't feel like automation at all—it should feel like magic happening in the background."
At Upfront Operations, we've found that a 30-60-90 day implementation roadmap works wonders. Our on-demand workflow mapping service can quickly identify your highest-value automation opportunities and create a custom roadmap that matches your specific business goals—often completed in just a few days rather than the weeks traditional consultants require.
Your automation is only as good as the data feeding it. Think about it—an automated email that starts with "Hi {FIRST_NAME}" isn't just ineffective, it's embarrassing. Poor data leads to routing mishaps, forecasting errors, and customer experience fails.
Create clear standards for your data: Which fields are absolutely required? How should accounts be named? What validation rules will prevent garbage data from entering your system? Then stick to those standards religiously.
The magic happens when your tools talk to each other seamlessly. Ensure your CRM connects properly with your email platform, calendar, meeting tools, and document systems. As one of our clients put it, "The moment our tools started sharing data automatically, it felt like hiring a whole new operations team overnight."
Don't forget about security and compliance. With regulations like GDPR becoming stricter, your automation needs to include proper consent management and privacy safeguards. Our data cleanup service can transform your messy CRM into a clean, reliable foundation for automation in as little as 72 hours—no long-term contracts required.
The best sales teams use automation to improve human connections, not replace them. As one sales leader told us, "Automation without empathy is just spam with better delivery."
Finding the right balance is key. Our research shows that personalizing 30-50% of email content hits the sweet spot for response rates. Use automation to handle the routine and repetitive while keeping customer interactions warm and authentic.
Bryce Sanders, a top-performing sales professional, shared his approach: "Instead of leading with business like everyone else, I use automation to help me identify shared interests in background research, then I get a real conversation going. The tools handle the routine follow-ups, but the relationship-building stays human."
This balance matters even more in complex B2B sales with longer cycles. Let your automation handle scheduling, data entry, and routine check-ins so your team can focus on understanding customer needs and building genuine connections.
If you're not measuring the impact of your automation efforts, how do you know they're working? Set up clear metrics to track success and continuously improve.
Time saved should be your first measurement—effective automation typically gives each rep at least an hour back each day. That's time they can reinvest in meaningful customer conversations.
Track conversion rate improvements at each pipeline stage after implementing automation. Are more leads converting to opportunities? Are more opportunities closing? These numbers tell the real story.
Watch your sales velocity carefully. How quickly are deals moving through your pipeline now compared to before? Faster velocity means more revenue with the same team size.
Calculate the actual revenue impact of your automation investments. Elliot Mitchell, CEO of an EdTech provider, shares, "We tripled our sales in six months after implementing smart automation. The ROI was undeniable when we tracked both time saved and increased close rates."
Our on-demand dashboard setup service can quickly configure these key metrics in your CRM, giving you immediate visibility without waiting weeks for traditional consultants to deliver reports.
Even brilliant automation will fail if your team doesn't accept it. Invest in training and change management that focuses on the "why" as much as the "how."
Create role-based enablement that shows each team member exactly how automation makes their specific job easier. General training sessions rarely stick—personalized guidance does.
Identify enthusiastic early adopters as your automation champions. These team members become your internal evangelists and troubleshooters, dramatically improving adoption across the organization.
Consider adding elements of gamification to drive adoption. One of our clients created a simple leaderboard showing automation usage and the resulting time saved. The friendly competition drove adoption faster than any training session could.
Most importantly, create iterative feedback loops where users can share what's working and what isn't. This continuous improvement approach ensures your automation evolves with your team's needs.
At Upfront Operations, we offer on-demand training sessions whenever you implement new automation workflows. Our practical, hands-on approach ensures your team can immediately apply what they learn—available exactly when you need it, without lengthy consulting engagements.
Today's buyers expect personalized experiences, but delivering them to hundreds or thousands of prospects requires smart automation.
AI copywriting tools can now generate surprisingly human email content based on prospect data and engagement history. These tools don't replace your team's voice—they amplify it across a much larger audience.
Send-time optimization automatically delivers messages when recipients are most likely to engage based on their past behavior. This simple adjustment can boost open rates by 20% or more.
Create micro-segments based on industry, company size, behavior, and other variables for more relevant communications. The more specific your targeting, the more your messages will resonate.
Implement trigger-based content delivery that sends specific information based on prospect actions. When someone visits your pricing page three times, that's a buying signal worthy of a specialized follow-up—and automation can make it happen automatically.
One of our manufacturing clients improved deal management by automating personalized follow-ups based on specific product interests. "It feels like we cloned our best sales rep," their VP of Sales told us. "The right message reaches the right person at exactly the right time, without anyone having to remember to send it."
At Upfront Operations, our on-demand email sequence service can set up these personalized automation flows in your existing tools within days, not weeks—giving you immediate productivity gains without waiting for traditional implementation timelines.
The sales automation landscape is evolving at lightning speed, with exciting innovations reshaping how sales teams work. Let's explore what's coming around the corner:
Predictive analytics is taking us beyond simple reactive automation. Imagine systems that don't just respond to what happened, but anticipate what will happen next. Your CRM will essentially tap you on the shoulder to say, "Hey, this prospect is showing buying signals—here's exactly what to do next."
Conversational AI is becoming remarkably human-like. The clunky chatbots of yesterday are evolving into sophisticated assistants that can handle complex customer interactions, answer detailed product questions, and even negotiate straightforward deals while you sleep.
Generative co-pilots are like having a brilliant assistant who never takes a coffee break. These AI systems work alongside your reps in real-time, drafting personalized emails, summarizing lengthy calls into actionable insights, and whispering smart talking points through your earbuds during live conversations.
Low-code automation tools are democratizing what used to require a computer science degree. Now your sales managers can build sophisticated workflows through intuitive drag-and-drop interfaces, without bothering your IT team for the twentieth time this month.
Mobile-first automation recognizes that modern sales happens everywhere. Field reps can now trigger powerful automation sequences from their phones while waiting for their next meeting, rather than having to log back into the office system.
According to Gartner research on generative AI in B2B sales, by 2028, a whopping 60% of B2B seller work will flow through conversational interfaces powered by generative AI. That's up from less than 5% today—a seismic shift in how sales teams operate.
Even more telling, 71% of employees believe generative AI will eliminate soul-crushing manual tasks, freeing them to focus on what humans do best: strategic thinking, creative problem-solving, and building genuine relationships.
The next frontier isn't just about automating tasks—it's about creating systems that think for themselves:
Self-healing workflows can detect when something's gone wrong and fix it automatically. Like when your lead routing rule breaks after a territory change, these systems will identify and correct the issue before it impacts a single prospect.
Auto-tuning lead scores continuously refine themselves based on what actually converts. Instead of static scoring models that grow stale, these systems learn from every win and loss to become increasingly accurate over time.
Anomaly detection acts like a sales radar system, spotting unusual patterns in your data. When a deal that typically takes 30 days has been stuck for 45, or when a usually responsive client goes quiet, the system flags it for immediate attention.
One of our clients, a logistics services firm, implemented our on-demand anomaly detection service that automatically flagged deals moving unusually slowly through their pipeline. Their sales managers could suddenly see exactly where to focus their coaching efforts, resulting in a 22% improvement in deal velocity within just two months.
The most dangerous phrase in sales automation best practices is "set it and forget it." Smart teams establish a continuous optimization process:
A/B testing should become second nature. At Upfront Operations, we help clients regularly test different automation workflows, email sequences, and lead scoring models through our on-demand optimization services. One client finded their Tuesday morning emails performed 34% better than their Monday afternoon sequence—a simple change with significant impact.
Cohort analysis reveals how different customer segments respond to your automated processes. Our fractional sales ops experts can help you customize your approach accordingly, ensuring enterprise prospects receive the white-glove treatment they expect while SMB leads get the efficient process they prefer.
Sunset obsolete rules regularly. Our automation audit service often uncovers rules created for long-forgotten promotions or outdated products that are still running in the background, creating confusion and mixed messages.
Cost-benefit audits ensure each automation delivers value relative to its cost and complexity. As part of our quarterly CRM health check service, we evaluate the ROI of your automation ecosystem, helping you focus resources on high-impact workflows.
A connectivity technology provider we work with boosted their large-account selling by continuously refining their automated pipeline workflows based on win/loss analysis. This iterative approach helped them identify the most effective sequence of touchpoints for different buyer personas, resulting in a 31% increase in enterprise deals.
At Upfront Operations, our on-demand quarterly automation health checks can ensure your sales automation continues to deliver maximum value as your business evolves. We'll analyze performance, benchmark against competitors, and deliver practical optimization recommendations you can implement immediately—no long-term contracts required.
When it comes to showing the value of your automation investment, nothing speaks louder than time savings. Most teams we work with at Upfront Operations see immediate, measurable gains in their very first month.
The most dramatic improvements typically come from:
Email response time drops dramatically – we often see 80% reductions when proper sequences are in place. That means prospects hearing back in minutes instead of hours or days.
CRM data entry virtually disappears overnight. As one client told me, "My reps went from spending an hour daily on data entry to almost zero – it just happens automatically now."
Meeting scheduling transforms from a painful email ping-pong match into a one-click process. What used to take 15+ minutes of back-and-forth now happens in seconds.
Reporting time shrinks by 90% or more. Instead of spending Friday afternoons building reports, your team gets real-time insights automatically.
One of our manufacturing clients shared: "Within two weeks, our reps were spending 20% more time on customer calls and demos, which directly impacted our pipeline." These efficiency gains translate directly to more selling time – the most valuable resource your team has.
For longer-term ROI tracking, keep an eye on improvements in lead response time, conversion rates between pipeline stages, and overall deal velocity. These metrics typically show significant improvement within 1-3 months after implementing sales automation best practices.
At Upfront Operations, our on-demand reporting service can help you track these metrics with custom dashboards that make ROI crystal clear to stakeholders.
I'm always honest with clients about revenue impact timelines – it depends largely on your existing sales cycle length:
For businesses with short sales cycles (1-14 days), you'll likely see revenue improvements within 2-4 weeks. One of our e-commerce clients saw a 17% increase in conversion rates just three weeks after implementing automated follow-up sequences.
With medium sales cycles (15-90 days), expect meaningful revenue impact within 1-3 months. This is where most of our B2B clients land.
For companies with long sales cycles (90+ days), initial revenue impact becomes visible within 3-6 months, though pipeline improvements show up much sooner.
The good news? Efficiency improvements are typically visible immediately, regardless of cycle length. As one sales leader from our healthcare technology client noted, "We saw productivity gains in the first week, pipeline growth in the first month, and revenue impact by the end of the quarter."
Our fractional sales operations experts at Upfront Operations help clients establish realistic timelines based on your specific sales process. We don't believe in overpromising – we'd rather set expectations you can exceed.
This is perhaps the most common concern I hear, and I understand why. We've all received those obviously automated emails that make us feel like just another number.
But here's the truth: when implemented correctly, automation actually improves customer experience by ensuring:
Faster response times to inquiries – often within minutes instead of hours or days
Consistent follow-up without gaps – no more prospects falling through the cracks
More personalized communications based on actual behavior – sending the right content at the right time
Seamless handoffs between teams – ensuring customer context isn't lost when moving from sales to implementation
The key is finding the right balance. As Kyle Parrish wisely stated, "Done well, sales automation shouldn't feel anything like automation."
One common mistake is over-automating customer-facing communications. Remember the 30-50% rule: automate no more than 50-70% of your customer communications, leaving room for genuine personalization. This is one of the most important sales automation best practices we emphasize with every client.
At Upfront Operations, our on-demand email sequence service helps clients create communications that feel personal while still leveraging the power of automation. We believe technology should improve human connections, not replace them.
When a prospect receives a perfectly timed, relevant follow-up that addresses their specific needs – they don't care that it was triggered automatically. They just appreciate the exceptional service.
Implementing sales automation best practices isn't just a nice-to-have anymore—it's essential for staying competitive in today's business environment. With salespeople drowning in administrative tasks that eat up 70% of their time, and buyers who expect immediate, personalized responses, automation bridges this impossible gap.
The teams that thrive don't just randomly automate—they approach it strategically. They carefully map workflows before touching any automation tools. They target those repetitive, high-impact tasks first. They find that sweet spot between automation efficiency and genuine human connection. And perhaps most importantly, they measure results and continuously refine their approach.
At Upfront Operations, we understand that implementing effective automation can feel overwhelming, especially when you're already stretched thin. That's why we've created a different approach—on-demand sales operations support that transforms your sales process without requiring expensive full-time hires or lengthy consulting engagements.
Our microservices model means you can grab exactly what you need, precisely when you need it. Need your CRM configured properly to support automation? We can handle that this week. Data looking like a mess? Our on-demand data cleanup service can fix that without a long-term commitment.
Some of our most popular on-demand services include:
For larger organizations with more complex needs, our fractional sales operations experts provide strategic guidance with hands-on implementation support. You get enterprise-grade automation capabilities without the enterprise price tag or permanent headcount.
Ready to see what effective sales automation best practices can do for your business? Join our live CRM workshop where we'll show you real-world automation workflows and their tangible impact on sales productivity.
The goal isn't replacing your sales team—it's making them superhuman. By handling the mundane tasks that consume most of their day, you free them to focus on what humans do uniquely well: building genuine relationships, solving complex problems, and closing deals.
The future belongs to teams that blend human expertise with intelligent automation. With the right approach and on-demand support when you need it, your team can join those automation winners who are enjoying shorter sales cycles, higher conversion rates, and the kind of growth that was previously out of reach.
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